Storytelling sits at the heart of your fundraising and marketing efforts.

But it’s not enough to share stories of your beneficiaries. Let subscribers hear from donors, volunteers, staff, foundation and corporate partners and Board members.

When you do that, consider how you can create a two-way street with your audience so they’re able to give back as well to the people on the ground helping your beneficiaries.

In this week’s episode of The Weekly SEND- where we show you how to boost your nonprofit email fundraising and marketing- Ephraim reviews an email from the American Red Cross with a great Valentine’s Day idea. Watch and learn about

• the importance of shining the spotlight on everyone associated with your organization
• why having a gratitude attitude is critical to mission success
• how encouraging audience participation builds the relationship with subscribers

Click below and see how you can encourage subscribers to share the love, without having to donate.

Want to raise more money using email? Check out my email services to help your nonprofit grow and thrive.

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