<sub>It’s giving season. And not just any giving season: About 1/3 of overall donations are given in December.

Many of you have a lot riding on your year-end campaigns. You’re sending out direct mail, soliciting via social media, face-to-face meetings and of course email.

Your goal? Not just survival but thrival. (Not a real word but Ephraim loves using it so we’ll let it go 😀 )

Email fundraising and marketing best practices are pretty much the same as direct mail. But email has a few rules you should adhere to to achieve campaign success.

In this week’s episode of The Weekly SEND, Ephraim reviews a fundraising email from Project Hope. Find out more about</sub>

• _{how to capture a subscriber’s attention right away}
• _{the need to make sure your links and CTA’s are clearly marked}
• _{why your donation page should match the content of the email.}

Click below and learn how to craft fundraising emails that drive conversions.  

The Weekly SEND is powered by Foundant Technologies. Software solutions designed specifically for the unique needs of nonprofit organizations.