For just a second, please go back to the night before your nonprofit was officially started. What caused your founders to start an organization? What problem were they trying to solve? Whose lives were they trying to impact?
The answers to those questions are your origin story. And your audience wants to hear it!
Email is a great platform for sharing stories. One of the stories you should tell should be about your humble beginnings.
In this week’s episode of The Weekly SEND- where we show you how to boost your nonprofit email fundraising and marketing- Ephraim reviews an origin email from Alex’s Lemonade Stand Foundation. Watch and learn
- the importance of sharing your origin story
- how sharing a story can encourage people to click and take action
- how to leverage your blog and social media presence to get subscriber participation.
Click below and learn from a sad story how an organization grew into the success it is today.
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