One of the reasons people donate to your nonprofit is they want to solve a problem in their community.

That means not only do you have to present them with the problem but also let them know how they can provide a solution.

One way to do that via email is to demonstrate how far a subscriber’s gift will go. As they skim your email they’ll see that a donation of X dollars provides Y help. That framing can assist them in making a quick decision: To give or not to give.

In this week’s episode of The Weekly SEND- where we show you how to boost your nonprofit email fundraising and marketing- Ephraim reviews a Giving Tuesday campaign email. Watch to find out

• how video can be used to help inform and engage your audience
• why you should use words, terms and phrases that your audience is familiar with
• what can happen when you show the impact of a donation.

Click below and see how one organization used email effectively during a major fundraising campaign.

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