
There are many ways to boost donor retention. One of the surest? Gratitude.
When you show donors love and share heartfelt gratitude, they remember that. That recall is going to be very useful the next time you run a fundraising campaign.
The fact is that saying thanks shouldn’t be reserved only for post donation. It should be something your organization demonstrates as often as possible.
In this week’s episode of The Weekly SEND, Ephraim reviews a good gratitude email from Fenway High School in Boston. Watch and learn
- how to show genuine and sincere gratitude
- why you should use the word “you” more than “we” in your copy
- why it’s ok in some cases not to include a CTA in your email.
Click below and see how you can boost your gratitude game.
Want to raise more money using email? Check out my email services to help your nonprofit grow and thrive.
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