<sub>Email doesn’t have to be a standalone platform. When you combine it with social media, you can get subscribers involved plus get your work in front of their network.

The goal? More eyeballs on your mission, services and impact.

To do that you need to “activate” people. Get them to do something and then share it with their family and friends.

One idea: A contest.

In today’s SEND I’m sharing with you a great email and idea from Trust for Public Land. Watch and learn</sub>

• _{How to get your audience involved}
• _{How to use email and social media together so that more people are exposed to your organization}
• _{How to incentivize people to take part.}

_{A simple but creative idea yields great results!}

The Weekly SEND is my free, weekly video series where I teach nonprofits how to upgrade their email fundraising and marketing efforts. Sign up here.

The Weekly SEND is powered by 1832 Communications. Use email to build more relationships, stabilize your revenue and go from survival to thrival.