You’re working on your year-end campaign, which for many of you is your biggest and most important campaign of the year. Hopefully email will play a big role in the campaign.

To help you out, I am sharing with you best practices for fundraising emails. Starting this week and the next couple of SEND episodes, I’ll show you what works and what doesn’t.

The goal? Help you craft fundraising emails which raise more money this December.

In this week’s episode of The Weekly SEND- where I show you how to upgrade your nonprofit email fundraising and marketing- I’ll share with you a fundraising email from the Red Cross.

Watch and learn

• 3 ways to make sure people open the emails you send
• what to add when content isn’t enough
• what needs to appear below your signature in every fundraising email
• best practices for fundraising emails.

Make sure to watch the opening where I share a mind blowing data point I just learned. It explains why you have to work really hard to get subscribers to pay attention to your emails.

The Weekly SEND is my free, weekly video series where I teach nonprofits how to upgrade their email fundraising and marketing efforts. Sign up here.

The Weekly SEND is powered by 1832 Communications. Use email to build more relationships, stabilize your revenue and go from survival to thrival.