Fundraising emails can be difficult to craft. But having the right format can go a long way to success.

In this week’s SEND, I look at a good fundraising email from Feed the Children. They use the 1-2-3 email format that I recommend. Have a look to learn how to create fundraising emails that convert.

But that wasn’t the only thing to catch my eye. They added a P.S. which made me stop and consider one of my hard and fast rules: Should a fundraising email include more than one call to action or not?

Watch as I discuss the pros and cons. It can make the difference between a campaign email that converts and one that doesn’t.

Want to raise more money using email? Check out my email services to help your nonprofit grow and thrive.

The Weekly SEND is powered by 1832 Communications. Use email to build more relationships, stabilize your revenue and go from survival to thrival.