30% of all giving? Donated in December.
12% of all giving? Donated on December 29, 30 and 31.

Your organization has a LOT riding on its year-end campaign!

One of the ways to create cohesion between direct mail, email, website and social media is to give your campaign a name. Use that name everywhere. Make it a hashtag. Play off of it in your copy, images and CTAs.

In this week’s episode of The Weekly SEND- where I show you how to boost your nonprofit email fundraising and marketing- I’ll share with you a good fundraising email from Marine Toys for Tots Foundation. They picked an excellent name for their campaign and they use it to help explain the problem to email subscribers.

Watch and learn

• how a campaign name can be used in a variety of ways
• the elements that make up a good fundraising email
• how to use email to describe the problem and mobilize subscribers to solve it
• why your online donation form should match the email ask.

Click below and see what’s in a name.

The Weekly SEND is my free, weekly video series where I teach nonprofits how to upgrade their email fundraising and marketing efforts. Sign up here.

The Weekly SEND is powered by 1832 Communications. Use email to build more relationships, stabilize your revenue and go from survival to thrival.