Why do donors give?

Some of the reasons include:

• They want to make the world a better place
• They want to have positive impact on people in their community
• They want to be part of a larger community of do-gooders

Let’s focus for a sec on impact. How does a donor know if their gift has impacted someone? That’s YOUR job! Your organization has to keep supporters informed and demonstrate the impact their gifts had and have.

In this week’s episode of The Weekly SEND- where I show you how to boost your nonprofit email fundraising and marketing- I’ll share with you an email from Americares. They demonstrate the impact donations had on people in Ukraine who need it most.

Watch and learn

• how to share the impact of a gift
• why you should keep your email content short
• the importance of sharing the potential impact of a gift.

Click below and see a good example of demonstrating impact.

The Weekly SEND is my free, weekly video series where I teach nonprofits how to upgrade their email fundraising and marketing efforts. Sign up here.

The Weekly SEND is powered by 1832 Communications. Use email to build more relationships, stabilize your revenue and go from survival to thrival.