What would happen if I sent you an email that discussed pneumonoultramicroscopicsilicovolcanoconiosis? (And yes, it’s a real 45-letter word that I learned a long time ago!)

You’d probably stop reading because you’d have no clue what I’m talking about.

When you send emails that contains words or phrases or content that confuses readers or doesn’t seem relevant to them, they’re going to stop reading and won’t take action.

In this week’s SEND, you’ll look at a fundraising email that has great potential but then goes in a direction that isn’t helpful to the cause. It’s not ideal.

The Weekly SEND is powered by 1832 Communications. Use email to build more relationships, stabilize your revenue and go from survival to thrival.