Programs and services are important but that shouldn’t be the only thing you share with your email subscribers.
You should also be educating them.
Let readers learn more about the issues you advocate for. Broaden their horizons with educational- and fun!- content.
Throughout the year, The Environmental Defense Fund (EDF) educates its audience. In today’s SEND episode, they use International Polar Bear Day as a way to show people how the existence of polar bears is being threatened.
They use a quiz, an interactive webpage and more to help people learn and understand. This is one way of sharing your mission and purpose.
Watch and see how the EDF educates its audience.
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