I get asked “is X too many times to be asking for donations via email?” My answer is usually: You’re not asking often enough.

But then the image above happens and my inbox is bombarded with 23 emails in 31 hours. Yeah, that’s a bit much.

This week I’m continuing my series sharing best practices for fundraising emails so your year-end campaign emails shine. However, this week there’s a twist:

In this week’s episode of The Weekly SEND- where I show you how to upgrade your nonprofit email fundraising and marketing- I’ll share with you three things to AVOID when sending fundraising emails.

Watch and learn

• when it’s way too many emails- and why that’ll be bad for your fundraising
• what word to use but not too often or it loses its effectiveness
• what supporters don’t care about- and why it should NOT be the focus of your fundraising emails

and much more.

In just 5 minutes you’ll learn what to avoid when you make an email ask.

The Weekly SEND is my free, weekly video series where I teach nonprofits how to upgrade their email fundraising and marketing efforts. Sign up here.

The Weekly SEND is powered by 1832 Communications. Use email to build more relationships, stabilize your revenue and go from survival to thrival.