“But how do we get the home address of our email subscribers?”
I get this question often from clients. Organizations want to send people direct mail from time to time but they lack the necessary information.
One solution: Email is a two-way street. The Sentencing Project understands this and offers something to subscribers. For those who take them up on the offer, the organization gets a home address.
Not a bad idea.
Even better is how they use the online form to find another way to connect with supporters!
Learn why asking supporters to wear you on their sleeves is a good idea and why providing connection options will boost your overall engagement with your audience.
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