I LOVE when organizations have fun. Get creative. Involve their audience.
And use a back door approach to mission awareness.
Wanna see a FANTASTIC example of that?
Watch this week’s SEND and see how Kanbe’s Markets in Kansas City used March Madness creatively.
I love it!!!
They knew everyone is filling out March Madness brackets, so they created one of their own. And as someone who filled it in and is following along round by round, I can tell you it’s a hit!
So simple, so fun, so easy. Learn how to involve your audience with a non-ask. They’ll remember it when the next fundraising campaign comes around.
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