Email is a great platform for encouraging people to become monthly givers.
But you have to know how to ask!
This week’s episode of the SEND is a little different: I compare two monthly giving emails I received on the same day. One of them is a good ask, the other not so good.
But it’s not just the actual ask which is important. The online donation form you send people to also has to be “ready” for monthly givers!
Watch so you can see how to ask for monthly gifts. And this week I also share my opinion about “cup of coffee campaigns.”
Unsure of what those are? Watch and learn. And then stay away from them.
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