Subject line. Hero image. Content. Call to action.

When all of those are done well and work in tandem, your result is an effective fundraising email. An email you can learn from and implement at your organization.

In this week’s episode of The Weekly SEND- where I show you how to boost your nonprofit email fundraising and marketing- I’ll take you through the components of a good fundraising email from the American Lung Association.

Watch and learn:

• how the smart use of an emoji ties into an overall campaign
• why a good hero image and headline are important
• what content to add so readers know what the campaign is about
• how to incorporate storytelling, social proof and matching campaigns in your fundraising emails
• a very smart way to use your email footer to keep people engaged.

Click below and learn from a good fundraising email.

The Weekly SEND is my free, weekly video series where I teach nonprofits how to upgrade their email fundraising and marketing efforts. Sign up here.

The Weekly SEND is powered by 1832 Communications. Use email to build more relationships, stabilize your revenue and go from survival to thrival.