“There should be no space between your donors and your beneficiaries.”
– Beth Ann Locke, The Fundraiser Coach

Lemme add that the same applies to your staff.

Your supporters want to make their community a better place and have a positive impact on those who need it most. But they can’t do the work.

Know who can? Your staff!

This is why you should provide opportunities for supporters to show gratitude to your staff.

Please watch this week’s SEND episode. Americares sets up a campaign to allow people to thank their lifesaving workers around the globe.

It’s a great idea. The execution? There are some things to fix and change.

It’s easy to connect people to your staff. Do it. You’ll their connection with your nonprofit and mission.

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