In almost every presentation I deliver, I share this quote from Beth Ann Locke (The Fundraiser Coach):

“There should be no space between your donors and the recipients of their gift.”

Your nonprofit should do what you can to connect your supporters directly to the people they’re helping. Not sure how to do that?

In today’s SEND I’m going to share with you an excellent pre-Thanksgiving email from Covenant House. Their idea is simple, smart and creative and provides a way for donors to directly connect to the homeless youth they support.

Watch and learn

• How to connect donors and service recipients 
• How to make an ask of supporters that does NOT involve money… and why it’s important that you do this throughout the year
• How to use your landing pages to further connect with your donors beyond the current ask

Great idea to make donors and service recipients feel good at the same time!

The Weekly SEND is my free, weekly video series where I teach nonprofits how to upgrade their email fundraising and marketing efforts. Sign up here.

The Weekly SEND is powered by 1832 Communications. Use email to build more relationships, stabilize your revenue and go from survival to thrival.