They haven’t opened. They’re not clicking. They’re not engaging.

What should you do about subscribers who are not interacting with your emails?

Leaving them on your list is NOT an option! Data hygiene is critical to overall deliverability. You want to build a quality list, not one based on quantity (large number of email addresses).

One option is to clean your list and archive those who don’t open/engage. Stop sending them emails altogether.

Watch this week’s episode of the SEND and learn another option: Reactivation campaign. I’ll share with you why you need to keep a clean list and a good example of how to potentially reactivate lapsed subscribers.

Your goal? Remind them you exist and start them back on the road to email engagement.

See how a simple email can help you clean your list while reengaging some of your subscribers- which could prove very beneficial down the road.

Want to raise more money using email? Check out my email services to help your nonprofit grow and thrive.

The Weekly SEND is powered by 1832 Communications. Use email to build more relationships, stabilize your revenue and go from survival to thrival.