In the welcome email you received when joining the SEND, I included a link to a one-question survey:

What are your biggest email pain points?

One of the top options you chose was: Not sure what content to send.

As I’ve mentioned in the past, when all you send are fundraising asks, those get real old real quick. And your subscribers will stop opening your emails altogether.

In this week’s episode of The Weekly SEND- where I show you how to boost your nonprofit email fundraising and marketing- I’ll share with you a good email from City of Hope. They share content which brings value to their subscribers; the kind of content that will cause people to open your emails again and again.

Watch and learn

• how to share content that’s not about your organization but does show off your expertise in your field
• what word to use on your CTA button that will cause more people to click
• how to provide value for subscribers
• how to use your blog to develop relationships.

Click below and see a good example of content you could share with your subscribers.

The Weekly SEND is my free, weekly video series where I teach nonprofits how to upgrade their email fundraising and marketing efforts. Sign up here.

The Weekly SEND is powered by 1832 Communications. Use email to build more relationships, stabilize your revenue and go from survival to thrival.