2x. 3x. 5x. 8x. 10x.

Have you seen matching gift fundraising campaigns? Where every dollar donated will be doubled or tripled?

Those campaigns can be very effective: More people will give more money because of them. As long as they know their dollar will go farther and provide more help.

Watch how the American Lung Association tells people about a matching campaign. They do a good job getting the word out PLUS sharing and showing the impact of a donor’s gift.

Many organizations save these types of matches for high volume giving times, such as end of year. Knowing that’s a big time for giving, they roll out a matching campaign to motivate more people to give more.

So if you’re gonna use matching as part of a campaign, don’t forget to use show and tell to mobilize people to give!

Want to learn how to use email to boost your fundraising and marketing? Sign up for free for Email 366 and I’ll teach you how!

The Weekly SEND is powered by 1832 Communications. Use email to build more relationships, stabilize your revenue and go from survival to thrival.