Do your email subscribers know about the impact of their gifts?

Sharing impact is one of the most important pieces of content you can email. You want people knowing the good they’re doing in the world.

But it’s not enough to just share stories. You want people to see it with their eyes.

In this week’s SEND, you’ll see an example of a good impact email. The problem is with the execution. What they promise isn’t necessarily what they deliver. It’s not bad but there are a number of ways it could be improved.

In addition to impact and storytelling, I share an important subject line stat. Use my tip so more people open your emails.

Want to raise more money using email? Check out my email services to help your nonprofit grow and thrive.

The Weekly SEND is powered by 1832 Communications. Use email to build more relationships, stabilize your revenue and go from survival to thrival.