You can’t spell “fundraising email” without the word “smile.”

(And yes, I needed a few seconds to find the right combo of words to get to 😁 .)

When you have a fundraising campaign, I hope you’re sending more than one email. Not everyone opens every email you send. You must send multiple emails per campaign.

However, not every email has to look and feel the same. No reason to keep with the “here’s the reason we need money and here’s the impact you’ll have” theme. You CAN change things up!

Sending something which is not the norm will engage more readers and help mobilize them to take action.

Watch this week’s SEND- where I help you upgrade your nonprofit email fundraising and marketing efforts- and I’ll share with you a great fundraising email from Population Services International. But it’s a different email than you may have been expecting!

A chance to learn more email best practices as you gear up for your big end of year campaign!

The Weekly SEND is powered by 1832 Communications. Use email to build more relationships, stabilize your revenue and go from survival to thrival.

Want to raise more money using email? Check out my email services to help your nonprofit grow and thrive.