When you send a fundraising ask in an email, do you share the impact of a potential gift?

And if you share it in the email, do you also post it on your online donation form?

Consider your emails: People have a very short attention span. You want them to quickly scan, understand what you’re asking and make a decision to give.

One of the ways to help them come to a positive decision to donate is to show them the impact of their gift. This way not only do they make up their minds to give but they also have a dollar amount in mind.

This entire decision making process takes place in a few seconds but will do wonders for conversions. Supporters are ready to give and when they arrive on your donation form, they already know what they’re gonna do.

In this week’s SEND, I review a fundraising email from the American Diabetes Association which shares the impact of a gift. The email itself is a good one. The landing page could use a bit of work.

Watch and learn how to craft emails that lead to donations.

The Weekly SEND is my free, weekly video series where I teach nonprofits how to upgrade their email fundraising and marketing efforts. Sign up here.

The Weekly SEND is powered by 1832 Communications. Use email to build more relationships, stabilize your revenue and go from survival to thrival.