Fundraising emails are tough to compose. But following certain rules can help them succeed.
For example…
- Telling the story of one.
- Make the story urgent and timely.
- Creating a CTA in your email that really encourages people to WANT to give
- Using the P.S. effectively.
In this week’s SEND, look at a good email Feed the Children sent their subscribers, from subject line to hero image to content to CTA button to P.S.
A good example to learn from.
But don’t stop there! Stick around for my tips about the online donation page they sent their subscribers to. I’ve got two very important tips for you to follow.
Please watch this week’s SEND so your fundraising emails hit the mark.
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