Your emails are a one-to-one communications piece between someone at your organization and the individual subscriber.

It’s why I always suggest having a name in the from and reply to email address. Additionally, open your emails by addressing the person by their first name.

To quote Dale Carnegie: “Remember that a person’s name is to that person the sweetest and most important sound in any language.”

You’ll get better results with personalization.

In this week’s episode of The Weekly SEND- where I show you how to boost your nonprofit email fundraising and marketing- I’ll share with you a fundraising email which has some good parts and some areas where it could be improved.

Watch and learn

• why getting personal is a good idea
• how using quotes from your beneficiaries- connected to the campaign!- help encourage more people to give
• why your donation page ask should match the email ask.

Click below and see how to create a fundraising email that ties the campaign together from start to finish.

The Weekly SEND is powered by 1832 Communications. Use email to build more relationships, stabilize your revenue and go from survival to thrival.

Want to raise more money using email? Check out my email services to help your nonprofit grow and thrive.