<sub>“How many articles should we include in our enewsletters?”

I get asked this question a lot.

Here’s some things to take into consideration:</sub>

• _{The average email read rate is only 9 seconds}
• _{People skim and scan emails}
• _{Subscribers will not doomscroll}

<sub>That should already indicate that a content dump of everything going on into one very long email isn’t a good idea.

In this week’s SEND, I review an enewsletter which is way too long. Watch and I’ll answer what I think is the sweet spot for number of articles in an email update to your audience.</sub>

<sub>Additionally, I explain why longer emails will bring FEWER clicks. Just the opposite of what you want.​

Which leads to: “What do we do with all the other posts, articles etc. we want to share with subscribers?”

My response: Send more emails than just once a quarter or month!

We’ll get into that in a different episode of the SEND. For now, please watch so you can see how a very long enews email looks to your readers and what’s the cut off point.</sub>

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