People don’t have a lot of time to read a long fundraising email. Especially if your ask is URGENT and there’s a DEADLINE that has to be met.
People want to help. So get right to the point and show subscribers how they can solve a problem.
Watch this week’s SEND to see how Feeding America created a sense of urgency starting from the subject line and used that urgency to mobilize people to donate.
They had a good hook for their campaign (something you should consider) and a short, right to the point ask.
Everything in the email is good except that they were forgot one thing.
Something really important.
Watch to learn what you should do in a fundraising email and what you shouldn’t do or shouldn’t forget. It could be the difference between raising a lot and raising… not so much.
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