People don’t have a lot of time to read a long fundraising email. Especially if your ask is URGENT and there’s a DEADLINE that has to be met.

People want to help. So get right to the point and show subscribers how they can solve a problem.

Watch this week’s SEND to see how Feeding America created a sense of urgency starting from the subject line and used that urgency to mobilize people to donate.

They had a good hook for their campaign (something you should consider) and a short, right to the point ask.

Everything in the email is good except that they were forgot one thing.

Something really important.

Watch to learn what you should do in a fundraising email and what you shouldn’t do or shouldn’t forget. It could be the difference between raising a lot and raising… not so much.

Want to raise more money using email? Check out my email services to help your nonprofit grow and thrive.

The Weekly SEND is powered by 1832 Communications. Use email to build more relationships, stabilize your revenue and go from survival to thrival.