This week’s email put a big smile on my face!

From the warm, fuzzy subject line to the attention capturing hero image to the imaginative storytelling to a wonderfully engaging and creative blog post…

Such a great email and email experience for users!

In today’s SEND I’m sharing with you an email from Orbis, a piece of communication that hits all the right notes. Watch and learn

• What a great subject line can do to a person
• Why your stories need to come from different perspectives
• How to get creative with your content
• What kind of traffic flow you want to create with your emails so people take action at the end.

Learn how to use storytelling to raise more money for your organization.

The Weekly SEND is my free, weekly video series where I teach nonprofits how to upgrade their email fundraising and marketing efforts. Sign up here.

The Weekly SEND is powered by 1832 Communications. Use email to build more relationships, stabilize your revenue and go from survival to thrival.