by Ephraim | Aug 21, 2025 | fundraising copy, year-end campaign
The most recent stat I have is that the average read rate for an email is just below nine seconds. Nine seconds. That’s not a lot! Basically people are skimming and scanning. They have a lot to do and don’t have time for every email that lands in their inbox. But then...
by Ephraim | Aug 14, 2025 | testing, year-end campaign
My two favorite hashtags are #AlwaysBeLearning and #AlwaysBeTesting. To move forward and to grow, we need to experiment and test to know what works and what doesn’t. That applies to life, business and yes, nonprofits. But bring up the issue of testing something to see...
