Giving Tuesday 2025 Email Review

Giving Tuesday 2025 Email Review

Early bird pricing for the How Do I online conference ends Dec. 16. Buy your ticket/s today and attend the only fundraising conference dedicated to helping staff at growing nonprofits (budget below $5 million)- especially one and two-person shops!- fundraise...
Planning Your Year-End Campaign

Planning Your Year-End Campaign

When planning a fundraising letter, write the thank you letter first. Then compose the ask. That sounds backwards and not how you’d think to do things. But if you know what you’re saying thank you for, you already know what problem you want people to solve. That makes...
From Pain To Gain

From Pain To Gain

I spend a lot of time reading studies and analyzing data. I want to know the latest data, learn from it and be able to share best practices and tips with you. Sometimes the data shows the opposite of what I’ve been doing and teaching. That’s fine! I wanna be on top of...
Big Email Change

Big Email Change

            Apple controls more than half of email provider market share. This means that when they introduce changes it will affect overall email data and odds are Google will follow suit. In its most recent iOS update, Apple announced...