by Ephraim | May 1, 2025 | email, fundraising, text
I spend a lot of time reading studies and analyzing data. I want to know the latest data, learn from it and be able to share best practices and tips with you. Sometimes the data shows the opposite of what I’ve been doing and teaching. That’s fine! I wanna be on top of...
by Ephraim | Mar 13, 2025 | email
Apple controls more than half of email provider market share. This means that when they introduce changes it will affect overall email data and odds are Google will follow suit. In its most recent iOS update, Apple announced...
by Ephraim | Mar 4, 2025 | email, fundraising
Guest post by Debbie Salat Did you know that, on average, nonprofit email revenue decreased by 7% in 2023? While it might not sound like much, any decline in giving from a certain channel should prompt organizations to rethink their strategies. Nonprofits must make a...
by Ephraim | Feb 20, 2025 | donors, email, engagement
My friend Laura, an expert fundraising copywriter, forwarded this to me: I understand what the organization was going for. But that’s not the best way to get there. Let’s review for a second why people give: They want to solve a problem: Can an individual solve hunger...
by Ephraim | Jan 30, 2025 | donors, email, fundraising copy
I went 52 years without needing them. But time and age caught up with me. Now I use glasses to read. Sigh. I’m not a fan. It stinks but read with them I must. Know who else wears glasses? A very decent size of your nonprofit’s audience. The average age of a donor is...
by Ephraim | Dec 23, 2024 | building relationships, email, fundraising
Welcome to part three of my 2024 Giving Tuesday Endless Email Review! As I mentioned in part one and part two, I am reviewing all 627 Giving Tuesday (GT) emails I received to share with you email tips, best practices and expert advice. Let’s get to it! The Really Good...
