Giving Tuesday 2025 Email Review

Giving Tuesday 2025 Email Review

Spots are filling up for the How Do I online conference. Buy your ticket/s today and attend the only fundraising conference dedicated to helping staff at growing nonprofits (budget below $5 million)- especially one and two-person shops!- fundraise successfully in 2026...
Keep The Board Informed

Keep The Board Informed

As I meet and speak with nonprofits, I always ask what their biggest pain points are. More and more the Board is mentioned as a friction point. Let’s start at the beginning: The Board gives their time, effort and know how to managing the organization and making sure...
Small And Growing

Small And Growing

I recently subscribed to the enews of a nonprofit that has a wonderful mission. As part of their messaging and tagline, they use the word “hope.” I started thinking about the word “hope” and the fact that, it seems to me, many nonprofits use it. As I looked at more...
Through The Reader’s Eyes

Through The Reader’s Eyes

Take a look at this image:   I asked my enewsletter subscribers to evaluate the image. A bunch of them were very skeptical of that 98% program number. Are they playing games with how they define and calculate overhead? Some wondered what “other” actually means....
The GoFundMe Kerfuffle

The GoFundMe Kerfuffle

In short: GoFundMe (GFM), the largest crowdfunding platform, created 1.4 million “donation pages” for U.S. nonprofits without consent or any contact with said nonprofits. In the bottom left of most of the pages is a CTA to claim the page. They want NPOs to claim the...