by Ephraim | Dec 9, 2024 | email, fundraising, newsletter
Welcome to my 2024 Giving Tuesday Endless Emails Review! Each year I open, read and analyze all the Giving Tuesday (GT) emails that arrive in my inbox. And this year was no different. 627 emails from 108 nonprofits of all sizes- tiny, small, midsize and large- landed...
by Ephraim | Dec 2, 2024 | data, marketing
Guest post by Philip Schmitz As a nonprofit leader, you know that effective marketing is the key to raising support for your mission. Your organization’s marketing data is a powerful resource for guiding and optimizing your outreach efforts. Analyzing fundraising data...
by Ephraim | Nov 18, 2024 | campaigns, fundraising, gratitude
Let’s call it what it is: November and December are the cash grab months for nonprofits. Thanksgiving, Tuesday Cash Grab (aka Giving Tuesday) and year-end campaigns. Direct mail, email, social media, texts, QR codes. We use whatever we have at our disposal to get our...
by Ephraim | Nov 11, 2024 | fundraising, philanthropy
Just because I’ve been in the nonprofit sector for 25 years… Just because I’ve been a CEO, fundraiser, grant writer, event planner, alumni director, director of marketing and communications… Just because I’ve worked for a global family foundation… None of the above...
by Ephraim | Oct 29, 2024 | Uncategorized
Today I’m going to do something that I’ve preached staying far away from. I never discuss it and I tell my clients not to either, unless they want to start a firestorm in the comments. Given the discourse today, said firestorm will hit Godwin’s Law much quicker than...
