Small And Growing

Small And Growing

I recently subscribed to the enews of a nonprofit that has a wonderful mission. As part of their messaging and tagline, they use the word “hope.” I started thinking about the word “hope” and the fact that, it seems to me, many nonprofits use it. As I looked at more...
Through The Reader’s Eyes

Through The Reader’s Eyes

Take a look at this image:   I asked my enewsletter subscribers to evaluate the image. A bunch of them were very skeptical of that 98% program number. Are they playing games with how they define and calculate overhead? Some wondered what “other” actually means....
The GoFundMe Kerfuffle

The GoFundMe Kerfuffle

In short: GoFundMe (GFM), the largest crowdfunding platform, created 1.4 million “donation pages” for U.S. nonprofits without consent or any contact with said nonprofits. In the bottom left of most of the pages is a CTA to claim the page. They want NPOs to claim the...
It’s All About The Money

It’s All About The Money

“Giving Tuesday was created in 2012 as a simple idea: A day that encourages people to do good.” – Giving Tuesday website As nonproifiteers, we know there are MANY ways people can do good. Volunteer. Help out with an event. Drive food to someone’s house. Download...
But Are You Really Unique?

But Are You Really Unique?

I spent the first half of 2025 working with a growing nonprofit. I crafted a custom organizational strategy which laid out a roadmap for short and long-term growth. The plan focused on these areas: improving internal processes fundraising marketing programming...