by Ephraim | Jun 12, 2025 | communications, crisis, strategy
It was one week before the gala event, the biggest fundraiser of the year for the institution I worked at. I was in charge of fundraising which included managing all aspects of the dinner- honorees, journal ads, catering, hall, table seating charts etc. And while...
by Ephraim | Feb 27, 2025 | building relationships, communications, retention
Only 57% trust nonprofits. 40% donor retention rate. Household giving is down. If you ran a store and only half of your customers trusted you, if people didn’t come back to purchase again, if people didn’t even bother shopping at your store, you’d close down. Quickly....
by Ephraim | Jun 10, 2024 | communications, nonprofit
It was ten days before the gala event. I was the alumni director and fundraiser for an educational institution in Israel. I was in the U.S. managing the annual dinner, the biggest fundraising event of the year. My phone rang. It was an alumnus. Alumnus: Is the dinner...
by Ephraim | Mar 26, 2024 | communications, newsletter, social media
Sometimes things happen. It’s no one’s fault. I open with that to say this: I am NOT blaming anyone in what I share below. It happened and there was nothing that could be done about it. But I’m using it to teach an important practice when it comes to sending emails...
by Ephraim | Mar 17, 2024 | communications, social media
“You suck!” “This content is 💩 !” “You have no clue what you’re talking about!” “You’re dead wrong. I tried it once and it worked. You clearly don’t understand how this works!” If you’ve been on the Internet for ten minutes, then you’ve encountered negative comments...
by Ephraim | Mar 20, 2023 | communications, expertise, strategy
It was round two. I was up for a fundraising and grant writing position. Interviewer (CEO of the organization): “You’re face to face with a potential donor. How would you explain to them that we’re the best charity in the world and they have to donate to us?” Me:...
