by Ephraim | Jan 22, 2024 | building relationships, fundraiser
Window shopping. We do it all the time, especially in areas with expensive shops. You can’t afford it but you look in the window anyway. A chance to dream for a sec about wearing that $3,000 outfit. But what would happen if the storefront window didn’t have mannequins...
by Ephraim | Dec 10, 2023 | branding, building relationships, fundraising
I’m back with part two of my annual Giving Tuesday (GT) email review. (Read part one part three and part four for more fundraising and marketing takeaways.) Plenty of topics to cover in this post and throughout I’ll be sharing fundraising and marketing takeaways to...
by Ephraim | Dec 5, 2023 | building relationships, fundraising copy, gratitude
It’s time for my annual Giving Tuesday nonprofit email review! (Part two part three and part four are also online for you to read.) I analyzed 462 emails from 68 nonprofits that arrived in my inbox from November 2 until December 3. As I do each year, over the next few...
by Ephraim | Nov 5, 2023 | building relationships, customer service, social media
It’s easy to think that because of the great work your nonprofit does, everybody knows about you. Everyone can recite your mission statement by heart (even if most of your staff can’t). Just say the name of your organization and everyone sings your praises. Ummmmm no....
by Ephraim | Nov 1, 2023 | building relationships, data, donors
Six years ago I did a lot of marketing work for a former friend of mine. He owned two different businesses and I helped both of them. We agreed on the amount to be paid and a contract was signed. Because of cash flow issues, I helped him out by spreading the overall...
by Ephraim | Jul 24, 2022 | building relationships, email
“Failure isn’t fatal but failure to change might be.” – John Wooden As a publisher of a successful daily enewsletter, I know that subscribers don’t stay loyal forever. When I first started publishing the newsletter over three years ago, I took it a little...
