by Ephraim | Dec 10, 2025 | email, fundraising, fundraising copy
Spots are filling up for the How Do I online conference. Buy your ticket/s today and attend the only fundraising conference dedicated to helping staff at growing nonprofits (budget below $5 million)- especially one and two-person shops!- fundraise successfully in 2026...
by Ephraim | Aug 21, 2025 | fundraising copy, year-end campaign
The most recent stat I have is that the average read rate for an email is just below nine seconds. Nine seconds. That’s not a lot! Basically people are skimming and scanning. They have a lot to do and don’t have time for every email that lands in their inbox. But then...
by Ephraim | Jul 31, 2025 | AI, fundraising copy
AI is coming for my job. And yours. AI will revolutionize the world. AI will solve all our problems. AI will find a cure for the common cold. I’m sure you’ve read, heard and watched about how AI is gonna take over and all the doomsday predictions from analysts. I’m...
by Ephraim | Jul 24, 2025 | fundraiser, fundraising, fundraising copy
I love to cook new recipes. Working on putting together something new. Tasting it and seeing if it’s a keeper or not. When I cook I tend to do it alone. Sometimes one of my kids will join. But it’s easiest when fewer people are taking up space in the kitchen. Too many...
by Ephraim | May 15, 2025 | fundraising, fundraising copy
Using big numbers to solicit donations may work well. What do I mean? Watch fundraising expert Cherian Koshy discuss big numbers vs. the story of one. (At the 5:35 mark) Which of these would work better in a solicitation email? A) 30,000 people face hunger daily in...
by Ephraim | Apr 24, 2025 | copywriting, fundraising copy
I worked with a national nonprofit for seven years. Part of the work I did for them included… Managed their direct mail campaigns, including writing the letters and emails Composed speeches for the CEO Crafted presentations for the CEO Wrote and submitted grant...
