What Do Your Readers Need?

What Do Your Readers Need?

The most recent stat I have is that the average read rate for an email is just below nine seconds. Nine seconds. That’s not a lot! Basically people are skimming and scanning. They have a lot to do and don’t have time for every email that lands in their inbox. But then...
Change Is Here

Change Is Here

AI is coming for my job. And yours. AI will revolutionize the world. AI will solve all our problems. AI will find a cure for the common cold. I’m sure you’ve read, heard and watched about how AI is gonna take over and all the doomsday predictions from analysts. I’m...
Let Fundraisers Cook

Let Fundraisers Cook

I love to cook new recipes. Working on putting together something new. Tasting it and seeing if it’s a keeper or not. When I cook I tend to do it alone. Sometimes one of my kids will join. But it’s easiest when fewer people are taking up space in the kitchen. Too many...
The Story Of One

The Story Of One

Using big numbers to solicit donations may work well. What do I mean? Watch fundraising expert Cherian Koshy discuss big numbers vs. the story of one. (At the 5:35 mark) Which of these would work better in a solicitation email? A) 30,000 people face hunger daily in...
Saying The Same Thing Over And Over

Saying The Same Thing Over And Over

I worked with a national nonprofit for seven years. Part of the work I did for them included… Managed their direct mail campaigns, including writing the letters and emails Composed speeches for the CEO Crafted presentations for the CEO Wrote and submitted grant...
Hard To Read

Hard To Read

I went 52 years without needing them. But time and age caught up with me. Now I use glasses to read. Sigh. I’m not a fan. It stinks but read with them I must. Know who else wears glasses? A very decent size of your nonprofit’s audience. The average age of a donor is...