by Ephraim | Mar 13, 2025 | email
Apple controls more than half of email provider market share. This means that when they introduce changes it will affect overall email data and odds are Google will follow suit. In its most recent iOS update, Apple announced...
by Ephraim | Mar 6, 2025 | donors, fundraising
A homeless man saw the CEO of a local United Way picking up donated food at a soup kitchen. He walked up to the CEO and said, “I want to make a donation” and handed her a quarter. “This is lovely,” she replied. “I’ll make sure the soup kitchen gets it.” A month later,...
by Ephraim | Mar 4, 2025 | email, fundraising
Guest post by Debbie Salat Did you know that, on average, nonprofit email revenue decreased by 7% in 2023? While it might not sound like much, any decline in giving from a certain channel should prompt organizations to rethink their strategies. Nonprofits must make a...
by Ephraim | Feb 27, 2025 | building relationships, communications, retention
Only 57% trust nonprofits. 40% donor retention rate. Household giving is down. If you ran a store and only half of your customers trusted you, if people didn’t come back to purchase again, if people didn’t even bother shopping at your store, you’d close down. Quickly....
by Ephraim | Feb 20, 2025 | donors, email, engagement
My friend Laura, an expert fundraising copywriter, forwarded this to me: I understand what the organization was going for. But that’s not the best way to get there. Let’s review for a second why people give: They want to solve a problem: Can an individual solve hunger...
