The Big Three

The Big Three

I’m gonna keep it real: There’s some data I reference in this post. But for the most part, the below is based on many conversations with CEO’s, fundraisers and nonprofiteers. It is based on numerous posts I’m seeing on LinkedIn and elsewhere. And it’s based on how a...
Through The Reader’s Eyes

Through The Reader’s Eyes

Sometimes things happen. It’s no one’s fault. I open with that to say this: I am NOT blaming anyone in what I share below. It happened and there was nothing that could be done about it. But I’m using it to teach an important practice when it comes to sending emails...
Turn A Negative Into A Positive

Turn A Negative Into A Positive

“You suck!” “This content is 💩 !” “You have no clue what you’re talking about!” “You’re dead wrong. I tried it once and it worked. You clearly don’t understand how this works!” If you’ve been on the Internet for ten minutes, then you’ve encountered negative comments...
The End Is Near

The End Is Near

One of my favorite things online is when is when people predict the end of X. AI will take over most of our jobs. Twitter is dead. Text messages will kill email. Video killed the radio star. Actually that last one may actually be true. It’s also of course a fav song....
Social Media Metrics

Social Media Metrics

I can get very ranty and soapbox-y about today’s topic. I’m gonna keep things tame instead. Social Media Metrics I believe that data tells a story. Using data is critical to the success of your organization’s fundraising and marketing. The problem is knowing what data...