by Ephraim | May 15, 2025 | fundraising, fundraising copy
Using big numbers to solicit donations may work well. What do I mean? Watch fundraising expert Cherian Koshy discuss big numbers vs. the story of one. (At the 5:35 mark) Which of these would work better in a solicitation email? A) 30,000 people face hunger daily in...
by Ephraim | May 8, 2025 | building relationships, donors
The data from the Fundraising Effectiveness Project is in and it’s not great. Actually, why mess around. Call it what it is. The numbers suck. Number of donors is down YoY 4.5% (4th straight year of decline) 8.8% FEWER small donors gave in 2024 as compared to 2023...
by Ephraim | May 1, 2025 | email, fundraising, text
I spend a lot of time reading studies and analyzing data. I want to know the latest data, learn from it and be able to share best practices and tips with you. Sometimes the data shows the opposite of what I’ve been doing and teaching. That’s fine! I wanna be on top of...
by Ephraim | Apr 24, 2025 | copywriting, fundraising copy
I worked with a national nonprofit for seven years. Part of the work I did for them included… Managed their direct mail campaigns, including writing the letters and emails Composed speeches for the CEO Crafted presentations for the CEO Wrote and submitted grant...
by Ephraim | Apr 10, 2025 | fundraising, major donors
I am a third generation nonprofit executive and fundraiser. Proud of that fact! My dad always taught me: Don’t look in other people’s pockets. Just because you think they have X doesn’t make it so. You have no idea what goes on behind closed doors and what they...
