by Ephraim | Feb 20, 2025 | donors, email, engagement
My friend Laura, an expert fundraising copywriter, forwarded this to me: I understand what the organization was going for. But that’s not the best way to get there. Let’s review for a second why people give: They want to solve a problem: Can an individual solve hunger...
by Ephraim | Feb 13, 2025 | fundraising
The pain point: Over reliance on one source of funding. One solution: Diversification. But is the sky falling? Nonprofit staff are problem solvers. You’re always dealing with problems, small and large. However, sometimes problems become existential threats to our...
by Ephraim | Feb 6, 2025 | fundraising, online donations
My parents are in their later seventies. They remember when everything was done by pen and paper and there are times when they wish that would still be the case today. They have an endless amount of forms to fill out- the bank, insurance, health statements and on and...
by Ephraim | Jan 30, 2025 | donors, email, fundraising copy
I went 52 years without needing them. But time and age caught up with me. Now I use glasses to read. Sigh. I’m not a fan. It stinks but read with them I must. Know who else wears glasses? A very decent size of your nonprofit’s audience. The average age of a donor is...
by Ephraim | Jan 23, 2025 | goals, strategy
I’m an idiot. I forgot to screenshot. 🤦♂️ A bunch of years ago I came across a nonprofit website whose hero image (the upper banner) included a countdown clock. Their mission was to cure X by 2030. What would happen then? They would SHUT DOWN OPERATIONS because they...
