by Ephraim | Jan 30, 2025 | donors, email, fundraising copy
I went 52 years without needing them. But time and age caught up with me. Now I use glasses to read. Sigh. I’m not a fan. It stinks but read with them I must. Know who else wears glasses? A very decent size of your nonprofit’s audience. The average age of a donor is...
by Ephraim | Dec 5, 2023 | building relationships, fundraising copy, gratitude
It’s time for my annual Giving Tuesday nonprofit email review! (Part two part three and part four are also online for you to read.) I analyzed 462 emails from 68 nonprofits that arrived in my inbox from November 2 until December 3. As I do each year, over the next few...
by Ephraim | Sep 10, 2023 | donors, fundraising, fundraising copy
Fundraising letters. Social media posts. Grant applications. Corporate sponsorship forms. Emails. Brochures. PowerPoint slides. At one point, I was the copywriter for all the above (and more!) for a national nonprofit. I was an outside consultant, handling the full...
