by Ephraim | Sep 12, 2019 | leadership
“What cowards” “We just made a franchise altering decision, but we’re not gonna even attempt to explain ourselves.” “I’m fine with firing Dombrowski, but to not even take questions?!” “C-O-W-A-R-D-S” “Pack of frauds.” Nope, nothing political. These were Whatsapp...
by Ephraim | Sep 4, 2019 | communications, nonprofit, social media, volunteering
Is name calling online a fireable offense? What if the name caller is a volunteer and not a paid employee- would your answer be the same? The Rules for Employees Every organization should have a social media and online policy. That includes the rules of engagement for...
by Ephraim | Aug 14, 2019 | communications, content, marketing, nonprofit, social media, storytelling
Last month I had the pleasure of presenting to the AFP Las Vegas chapter. The topic? The components of modern day storytelling and what nonprofits can learn from marketing gone wrong. Much thanks to Veronica Atkins, Board President and the entire Board for hosting me!...
by Ephraim | Aug 6, 2019 | reputation management, social media
Reputation management. Ensuring your reputation is squeaky clean and in good standing with the public. With so many different outlets and ways for people to vent their frustrations, you need to stay on top of what’s being said about you and/or your company. Because if...
by Ephraim | Jul 9, 2019 | marketing
Yesterday I drove from New York to Boston. Boston is my favorite city in the U.S. It’s also where I meet with many business colleagues and spend time with family. 4 hours in the car, listening to the Adult Hits radio station (yes, I’m that old), allows me plenty of...
