Form failure

Form failure

by | Feb 6, 2025 | fundraising, online donations

My parents are in their later seventies. They remember when everything was done by pen and paper and there are times when they wish that would still be the case today. They have an endless amount of forms to fill out- the bank, insurance, health statements and on and...
Hard To Read

Hard To Read

by | Jan 30, 2025 | donors, email, fundraising copy

I went 52 years without needing them. But time and age caught up with me. Now I use glasses to read. Sigh. I’m not a fan. It stinks but read with them I must. Know who else wears glasses? A very decent size of your nonprofit’s audience. The average age of a donor is...
What’s Your BHAG?

What’s Your BHAG?

by | Jan 23, 2025 | goals, strategy

I’m an idiot. I forgot to screenshot. 🤦‍♂️ A bunch of years ago I came across a nonprofit website whose hero image (the upper banner) included a countdown clock. Their mission was to cure X by 2030. What would happen then? They would SHUT DOWN OPERATIONS because they...
What If

What If

by | Jan 16, 2025 | campaigns, fundraising

Have you ever played the “What If” game at your nonprofit? You come up with a constraint or a scenario that seems implausible but the job of those playing is to think creatively, imagine possibilities and figure out how to overcome the problem. For example: What if...