by Ephraim | Jun 27, 2022 | communications, strategy
With Friday’s SCOTUS ruling overturning Roe v. Wade, many nonprofits were left wondering if they should issue some kind of statement, tweet or post something online. This is NOT an easy issue but I want to try and tackle it. This post won’t necessarily offer...
by Ephraim | Jun 13, 2022 | communications, fundraising, nonprofit
A guest post by Mary Cahalane If I could change one thing in our sector, I would focus on better communication with our supporters. This means communicating consistently. Communicating with purpose. And communicating like a human. I’ll say more about each. But first,...
by Ephraim | Dec 13, 2021 | communications, data, fundraising
Many years ago I was asked in a job interview: “If you were sitting with a potential donor, how would you convince them that our nonprofit is the best out there and the only one worthy of a donation?” My reply to the interviewer: “I would never do that, because you’re...
by Ephraim | May 23, 2021 | communications, fundraising, targeting, text
The annual M+R Benchmarks Study is out and there’s plenty of great nonprofit data to dive into. Over the past few weeks I’ve looked at online fundraising and email data. Today I’m going to take a look at text messaging and your nonprofit. Text Data To Learn From Text...
by Ephraim | Apr 19, 2021 | communications, email, newsletter
Email is about building relationships with subscribers. Creating a connection through one-to-one communication. It’s not just your emails which help subscribers connect to your organization. It’s how you respond to them as well. I Can’t Hear You Nanananananananana...
by Ephraim | Mar 21, 2021 | communications, content, reputation management, social media
According to Urban Dictionary, the term “read the room” is defined as: Understanding the emotions and thoughts of people in the room. It doesn’t just apply to people physically in the room with you. It means understanding how others will feel and react to what you say...
