Planning Your Year-End Campaign

Planning Your Year-End Campaign

When planning a fundraising letter, write the thank you letter first. Then compose the ask. That sounds backwards and not how you’d think to do things. But if you know what you’re saying thank you for, you already know what problem you want people to solve. That makes...
Let Fundraisers Cook

Let Fundraisers Cook

I love to cook new recipes. Working on putting together something new. Tasting it and seeing if it’s a keeper or not. When I cook I tend to do it alone. Sometimes one of my kids will join. But it’s easiest when fewer people are taking up space in the kitchen. Too many...
Getting The Board Involved

Getting The Board Involved

Lemme open with one my nonprofit beliefs: Board members do NOT have to give a donation! I am against the whole “they have to give X amount” or a “give and get.” Policies like that mean that your organization automatically excludes people from joining and contributing...
It’s A Great Time To Fundraise!

It’s A Great Time To Fundraise!

A lot of uncertainty out there right now and unfortunately many organizations are frozen in place and not sure how to move forward. So before I continue, please watch this video. It’s not only calming but is also a metaphor for one of the ways your nonprofit can grow...
The Story Of One

The Story Of One

Using big numbers to solicit donations may work well. What do I mean? Watch fundraising expert Cherian Koshy discuss big numbers vs. the story of one. (At the 5:35 mark) Which of these would work better in a solicitation email? A) 30,000 people face hunger daily in...