by Ephraim | May 15, 2025 | fundraising, fundraising copy
Using big numbers to solicit donations may work well. What do I mean? Watch fundraising expert Cherian Koshy discuss big numbers vs. the story of one. (At the 5:35 mark) Which of these would work better in a solicitation email? A) 30,000 people face hunger daily in...
by Ephraim | May 1, 2025 | email, fundraising, text
I spend a lot of time reading studies and analyzing data. I want to know the latest data, learn from it and be able to share best practices and tips with you. Sometimes the data shows the opposite of what I’ve been doing and teaching. That’s fine! I wanna be on top of...
by Ephraim | Apr 10, 2025 | fundraising, major donors
I am a third generation nonprofit executive and fundraiser. Proud of that fact! My dad always taught me: Don’t look in other people’s pockets. Just because you think they have X doesn’t make it so. You have no idea what goes on behind closed doors and what they...
by Ephraim | Mar 26, 2025 | fundraising, strategy
Guest post by Aly Sterling Picture this: It’s the beginning of the year, and it’s your responsibility to plan your disaster relief nonprofit’s campaigns for the upcoming quarter. Your boss instructs you to develop any type of fundraising campaign that will help your...
by Ephraim | Mar 6, 2025 | donors, fundraising
A homeless man saw the CEO of a local United Way picking up donated food at a soup kitchen. He walked up to the CEO and said, “I want to make a donation” and handed her a quarter. “This is lovely,” she replied. “I’ll make sure the soup kitchen gets it.” A month later,...
by Ephraim | Mar 4, 2025 | email, fundraising
Guest post by Debbie Salat Did you know that, on average, nonprofit email revenue decreased by 7% in 2023? While it might not sound like much, any decline in giving from a certain channel should prompt organizations to rethink their strategies. Nonprofits must make a...
