by Ephraim | Jan 9, 2022 | building relationships, email, fundraising
Year-end has come and gone. I’ve seen the good, the bad and the really, really ugly. Which is what I’m going to share and rant about: The really, really ugly. Today we’re gonna talk email fundraising and marketing. Can You Guess? Have a look at my tweet from January...
by Ephraim | Jan 4, 2022 | building relationships, donors, fundraising, nonprofit
Calling people on the phone. It’s almost a lost art, given how much we like to text and Whatsapp. And who has time for a conversation? We’re so busy with work and multi-tasking and catching up on the latest Netflix show and doomscrolling our Instagram feeds. So yeah,...
by Ephraim | Dec 13, 2021 | communications, data, fundraising
Many years ago I was asked in a job interview: “If you were sitting with a potential donor, how would you convince them that our nonprofit is the best out there and the only one worthy of a donation?” My reply to the interviewer: “I would never do that, because you’re...
by Ephraim | Nov 28, 2021 | fundraising, gratitude
I hate Giving Tuesday. If you follow me on Twitter, you know that I really really hate it. Despise it. But just because I dislike how nonprofits currently use the day doesn’t mean I think you should simply not participate in tomorrow’s festivities. No no. I have...
by Ephraim | Nov 16, 2021 | fundraising, gratitude
Sometimes a piece of paper isn’t just a piece of paper. Two simple pieces of paper taught me about asking and giving back. The ask I was riding the train in Israel. An older gentleman came into the car and distributed this to everyone: It reads: “A family with 5...
by Ephraim | Nov 5, 2021 | email, fundraising, marketing
Email must be an integral part of your fundraising and marketing strategy. Over 50% of the world’s population uses email. In the U.S. alone, email penetration is over 90%. In basic terms, your target audience is using email. And so should you. Just sending emails...
