by Ephraim | Mar 1, 2021 | content, strategy, website
This post is a guest post written by nonprofit content expert Tatiana Morand of Wild Apricot. Has your nonprofit looked into SEO, or search engine optimization, for your website? If the answer is no, don’t feel bad. The letters SEO can send shivers down a nonprofit...
by Ephraim | Feb 22, 2021 | data, marketing, website
Your website. Emails. Brochures. Direct mail. Online donation form. Fundraising appeals. None of them are for you. They’re for your donors and supporters. What We Want Doesn’t Matter When creating online and offline materials, too often nonprofits create a specific...
by Ephraim | Nov 13, 2019 | website
This week I was asked to assist a relative of mine to buy a pair of glasses online. Said relative is retired, so that gives away their generational affiliation. I had a chance to watch them try to navigate the website, take pictures for the facial recognition...
