by Ephraim | Jun 19, 2023 | campaigns, marketing
Some campaigns are simple fundraising asks with direct mail and email appeals, along with social media posts and other marketing outlets. Other campaigns are a bit larger: They have a name, a slogan and you’re going to splash them everywhere. Billboards, TV and media...
by Ephraim | Jun 12, 2023 | donors, fundraising, retention
How many times have you had a bad customer experience, whether with an online store, a physical store, a restaurant, airline or other? My guess is more than once. And it’s frustrating as hell. You don’t get what you want, you have a hard time getting service or...
by Ephraim | May 29, 2023 | data, marketing
This is a guest post by Gabrielle Perham. Nonprofits rely on marketing to attract donors, carry out their missions, and make a positive impact in their communities. However, in a crowded and competitive landscape, it can be difficult to stand out and convince people...
by Ephraim | May 8, 2023 | fundraising, marketing, strategy
There are plenty of solid fundraising and marketing strategies your nonprofit should be implementing. But you should also know what to stay away from. Today let’s discuss “Spray and Pray,” a strategy that won’t help you build more relationships or raise more...
by Ephraim | May 1, 2023 | fundraising, marketing
A guest post by Mike Snusz From budget management to fundraiser supervision, nonprofit teams are constantly working toward organizational success. This often leaves less time for other needs, such as developing a marketing strategy, especially if you have a large...
