by Ephraim | Jul 10, 2023 | marketing, nonprofit
I’m a huge fan of 80s pop music. Let’s be honest: Huge is a massive understatement. Heck, for my 48th birthday, I went on Zoom for 24 hours straight and counted down my top 48 songs of the 80s. Just remember it’s songs I like and not what Rolling Stone considers to be...
by Ephraim | Jun 19, 2023 | campaigns, marketing
Some campaigns are simple fundraising asks with direct mail and email appeals, along with social media posts and other marketing outlets. Other campaigns are a bit larger: They have a name, a slogan and you’re going to splash them everywhere. Billboards, TV and media...
by Ephraim | Jun 12, 2023 | donors, fundraising, retention
How many times have you had a bad customer experience, whether with an online store, a physical store, a restaurant, airline or other? My guess is more than once. And it’s frustrating as hell. You don’t get what you want, you have a hard time getting service or...
by Ephraim | May 29, 2023 | data, marketing
This is a guest post by Gabrielle Perham. Nonprofits rely on marketing to attract donors, carry out their missions, and make a positive impact in their communities. However, in a crowded and competitive landscape, it can be difficult to stand out and convince people...
by Ephraim | May 8, 2023 | fundraising, marketing, strategy
There are plenty of solid fundraising and marketing strategies your nonprofit should be implementing. But you should also know what to stay away from. Today let’s discuss “Spray and Pray,” a strategy that won’t help you build more relationships or raise more...
