by Ephraim | Jul 24, 2023 | content, marketing
There’s no shortage of content types your nonprofit could use when turning to your audience: Video, blog, tweet, story, educational content, survey, memes, humor, images, audio, live video and much much more. Know what type of content is very popular but isn’t used...
by Ephraim | Jul 17, 2023 | data, donors, philanthropy
Last month Giving USA published its Annual Report on Philanthropy for 2022. It’s not looking great on the giving landscape. But just because the numbers are problematic doesn’t mean your nonprofit has to suffer and deal with a downturn in donations. Looking Back To...
by Ephraim | Jul 10, 2023 | marketing, nonprofit
I’m a huge fan of 80s pop music. Let’s be honest: Huge is a massive understatement. Heck, for my 48th birthday, I went on Zoom for 24 hours straight and counted down my top 48 songs of the 80s. Just remember it’s songs I like and not what Rolling Stone considers to be...
by Ephraim | Jun 19, 2023 | campaigns, marketing
Some campaigns are simple fundraising asks with direct mail and email appeals, along with social media posts and other marketing outlets. Other campaigns are a bit larger: They have a name, a slogan and you’re going to splash them everywhere. Billboards, TV and media...
by Ephraim | Jun 12, 2023 | donors, fundraising, retention
How many times have you had a bad customer experience, whether with an online store, a physical store, a restaurant, airline or other? My guess is more than once. And it’s frustrating as hell. You don’t get what you want, you have a hard time getting service or...
